The "GUMES"

This is a dynamic approach dedicated to children aimed to increase their consumption of Prince de Bretagne vegetables.

To get over the reluctance often shown by children towards eating fresh vegetables, 17 cartoon little characters have been created under the guise of "humanised" vegetables : "Carlate" the tomato, "Ziggie" the iceberg lettuce, etc ...

The purpose is to arouse children's curiosity in the world of Fruits & Vegetables, not only those that they are familiar with, such as tomato or potato, but others lesser known,such as shallots or Violet artichokes.

The aim is firstly to awake their interest, then to convince them to eat these healthy products, all essential in a healthy diet.